Hello.

My name is Helena Seo.


I am a design leader, team builder and product strategist. Currently I manage a multidisciplinary UX design team who builds a delightful consumer experience cross-platform at Groupon. I play the roles such as:




Orchestrater
Overseeing and strategizing the direction of the e2e product experience, working closely with cross-functional leaders.



Igniter
Representing the design team’s vision to the company. I love igniting new ideas through engaging storytelling.



Champion for Customers
Evangelizing the best UX practice. I facilitate design thinking workshops for cross-functional teams to help build customer empathy.



Team Builder
Developing an extremely high-performing and collaborative team. I enjoy designing an org. 








My Stories @ Medium


Jun 28, 2018  |  8 min read
How to design a well-designed offsite
UX Design at Groupon is an organizationally-centralized but geographically-distributed team. There’s one time of year when everyone in the team — designers, researchers and content strategists — come together for our annual spring offsite.
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Feb 21, 2018  |  7 min read
Three ways to empower design team
Having been in a few different organizations in my career, one common issue that I constantly hear is “Design team doesn’t have a seat at the table. We don’t feel empowered in the org.”
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Oct 6, 2017  |  5 min read
10 interview tips I share with my designer candidates
As a design leader at Groupon, the important part of my job is bringing in the best candidates for UX design, research and content strategy. I have seen a couple hundreds of candidate presentations, and hired 30+ people in my team over the last 5 years in Groupon.
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