Hello.

My name is Helena Seo.


I am a design leader, team builder and product strategist. Currently I manage a multidisciplinary UX design team who builds a delightful consumer experience cross-platform at Groupon. I play the roles such as:
 




Orchestrater
Overseeing and strategizing the direction of the e2e product experience, working closely with cross-functional leaders.



Igniter
Representing the design team’s vision to the company. I love igniting new ideas through engaging storytelling.



Champion for Customers
Evangelizing the best UX practice. I facilitate design thinking workshops for cross-functional teams to help build customer empathy.



Team Builder
Developing an extremely high-performing and collaborative team. I enjoy designing an org. 



Contact me for the recent case study examples.