Ineke is an independent niche fragrance company producing an alphabetical story-telling fragrance blending literature, art and design. The packaging design plays a major role to convey the characteristic and ambiance of each fragrance. Ineke is established as an artisanal modern luxury brand, and now selling at niche department stores nationwide such as Takashimaya New York, Anthropologie and Bergdorf Goodman.

The packaging designs are recognized in many design magazines and books including How Magazine, Print Magazine, and Really Good Packaging Explained by Rockport.




Fragrance A, After My Own Heart, captures the light-hearted moment of falling in love. The package design consists of dreamy pink, a love letter, and hundreds of lilacs forming a heart.



Balmy Days and Sundays portrays uplifting moments on a relaxing Sunday. The package is composed of green colors and a photograph of an old poetry book, reminding the moment of lying on the grass soaked in scent of fresh greens.



The story of Chemical Bonding is about a flirtatious attraction in a couple who is just about to fall in love. The carton juxtaposes a woman and a man holding hands over different sides of carton. A periodic table and chemistry symbols are used as tongue-in-cheek metaphor throughout the package.



Derring-do is an old English term for "daring." The package consists of multiple diagonal lines and photographs of spring rain, depicting refreshing scent.



The design of Evening Edged in Gold is inspired by its two main ingredients: Angel's Trumpet and Midnight Candy. Both flowers attract moths at night. The design consists of illustrations of these enigmatic flowers, rich pitch-black sky, and a gleam of a new moon. The overall direction has a nuance of Art Nouveau, but with a contemporary edge.



Featured in:
- Fingerprint 2, by HOW Books, 2011
- Really Good Packaging Explained, by Rockport Publishers, 2009
- 1000 More Graphic Elements, by Rockport Publishers, 2009
- Create Award, Gold, 2009
- 1000 Package Designs, by Rockport Publishers, 2008
- Design Matters: Packaging, by Rockport Publishers, 2008
- 7x7 Magazine, Best of San Francisco, 2008
- Big Book of Design Ideas 3, 2008
- Print Magazine, The Best Business Graphics, Sep/Oct 2007
- How Magazine, International Design Annual, Apr 2007