Archerie

Archerie is a New York fashion boutique rooted in timeless style, thoughtful tailoring, and a respect for craft. Designer Jillian Kaufman Grano has described clothing in terms of the richness of fabric, craftsmanship, and the way what we wear becomes a form of personal expression—ideas that closely align with Archerie’s understated yet distinctive point of view.

The identity was designed to reflect an intelligent, elegant, and independent woman while giving the brand a classic and memorable presence. The logo takes inspiration from the moment a flower begins to bloom: a series of hand-drawn concentric circles forms an organic interpretation of an archery target, emerging from intertwined letterforms like a growing stem. This interplay between precision and spontaneity mirrors the brand itself—refined, feminine, and quietly unconventional.

Rather than relying on a fixed signature color, the identity was conceived with a flexible palette that changes with each seasonal collection, allowing the brand to continually evolve while retaining its recognizable form.